Mr Kipling , Sunday Puddings

"Exceedingly good cakes"

Mr Kipling has been Britain's favorite cake brand since 1967, known for its slogan: "exceedingly good cakes." The Mr Kipling on the box never existed: he's a character invented to give the brand a village baker feel.

Puddings

These are small steamed sponge cakes soaked in sauce, in individual pots. They can be reheated in less than a minute in the microwave.

• Golden syrup , the classic.
• Raspberry , which is fruitier.

See the Puddings and Creams and Custards sections.