Swizzels, the sweets of the English recess

A family business since 1928

Brothers Alfred and Maurice Matlow founded their candy factory in London in 1928. During World War II, the factory moved from the capital to New Mills, Derbyshire, and has remained there ever since. Swizzels has remained a family business.

The classics

• Love Hearts : small, sour candies engraved with a message ("Be mine", "Call me", "Text me"), launched in 1954 and still traded in schoolyards. They are available in rolls and in a giant version.
• Parma Violets : violet pastilles, with a taste that you either love or hate.
• Drumstick : the raspberry and milk lollipop, launched in 1957, which later became an entire range.
• Refreshers : fizzy candies, in rolls or chewable bars, with lemon, strawberry, tangy apple or tropical flavours.
• Double Dip : a sachet of fizzy powder in two flavours, with a stick to lick.

The Squashies

Squashies are chewy, soft marshmallows, inspired by the Drumstick lollipop. They can be found:

• in Original raspberry and milk;
• strawberry and cream, rhubarb and custard, bubblegum;
• in tangy, cherry and apple or Sour Shooting Stars versions.

See also the entire English Sweets section.